Techniserve
Google AdWords

The Brief

Techniserve wanted to increase the amount of traffic coming on to their website, as well as maximise enquiries both through the website and via telephone.

We recommended a PPC campaign to quickly achieve these aims.

Google AdWords

Tactics

We structured the account to include the wide range of services which Techniserve offer, ensuring that each ad group contained call extensions to maximise phone calls from the ad campaigns.

Results

After monthly budget optimisation and increasing the quality score, we have seen significant improvement in the account. Since the beginning of the six-month campaign, to March 2017 cost-per-conversion (CPC) has decreased by 69.44%.

+38.87% New Sessions
+29.97% Individual Users YoY
-69.44% Cost-Per-Conversion
Client Portal.