Solar Frame
Website Design and Development

The Brief

SolarFrame specialise in the manufacture, supply and installation of high quality, energy efficient doors, windows, conservatories and orangeries.

They came to us for a brand new, clean and easy-to-use brochure website that focused on calls to action and conversions. As a major target market is the 55+ age group, the site needed to be an engaging, image focused website that adapted to a range of different device types and touch screens. Usability and user experience was key.

 

To maintain the new customer-facing website, we also developed a bespoke CMS system for SolarFrame, that allows them to manage the website day-to-day. From editing text areas and adding new posts, to uploading the latest gallery images, keeping the new website fresh and current needed to be effortless.

Website Design and Development

Solution

We began by designing an easy-to-navigate header and menu that allows users to quickly locate the information they are searching for. For each page, focusing on imagery was key, as SolarFrame believe in showcasing their work to attract new clients. With this in mind, when designing the website we ensured that the text was always concise and easy to digest, allowing the images to stand out.

Another great way of securing new clients is to promote the testimonials they have received from previous customers. To ensure a consistent look and feel throughout the entire website, we ensured the testimonial page remained focused on photographs of the customers' projects.

We developed the bespoke CMS with the key requirement of ease of use. This means that the admin can quickly and easily change the text, images and posts on the website. They are also able to create latest news articles to keep the pages fresh and up-to-date.Additionally, to help maximise the number of potential customers they reach, SolarFrame can optimise the site for SEO within the CMS.

Success

The updated brochure website is attractive, appealing and easy-to-navigate. The bespoke CMS has allowed SolarFrame admin to keep the website fresh and up-to-date on a regular basis.

Following the successful redesign, the site now engages potential customers and provides them with a positive user experience from start to finish, something that was lacking previously.

With the rise in new users, clear calls to action have helped support the continued growth of the successful business.

The Results

November 2016 compared to November 2017

+121.69% Website Sessions
+142.29% Website Users
-50.49% Bounce rate
Client Portal.