About Rovernighter Promotional Video
We were tasked with creating a promotional film for a premium dog travel bag company - Rovernighter. Our brief was to create a video that aimed at affluent buyers. With that in mind, it was important the concept wasn't overly product-centric and focused more on engaging audiences in an entertaining way.
Following extensive pre-production that included storyboarding, research and dog training we filmed over 2 days across several locations in and around South Yorkshire. The edit completed just over 2 weeks later and premiered at Crufts 2016.