As a new start up Rovernighter presented Hydra Creative with a challenging brief to work and to work with virtually a blank canvas to start from. They have worked with me to ensure they understand my product, my market and how I want my brand to be perceived.
RoverNighter is a brand of premium travel bags for dogs, designed to make travelling with man's best friend a breeze.
The bag is packed with handy features and storage compartments that make a trip away, long or short, with your dog an easy and stress-free process. RoverNighter were planning the big launch of their new range of bags, and wanted a quirky marketing video that would work well on social media. They were very keen to have a promotional video that featured the canine inspiration behind RoverNighter, Bronwyn the dog. As they planned to premiere this video at their launch event, the video needed to connect with the target audience and boost brand awareness.
The inspiration for RoverNighter, Bronwyn the Welsh Terrier, took centre stage and is the star of the video. As the RoverNighter is a consumer product, the video needed to be entertaining, whilst also showing the benefits of the dog travel bag.
The video takes the viewer on a mini adventure, following Bronwyn the dog on a 'date' with her canine companion in the countryside.
Planning more work for the future and they will definitely be my first port of call.
To ensure maximum reach and to promote brand awareness, we ensured that the video would be well suited to all social media channels.
The video is highly shareable across social media, to boost awareness of the product, and is both light-hearted and concise to achieve maximum engagement.