As a new start up Rovernighter presented Hydra Creative with a challenging brief to work and to work with virtually a blank canvas to start from. They have worked with me to ensure they understand my product, my market and how I want my brand to be perceived.
Rovernighter is a brand of premium travel bags for dog owners on the move. They were launching their new range of bags, and needed to create awareness around the product, whilst showcasing its key features and uses. They required a video that would be engaging and shareable, encouraging interaction with the audience, as well as interest.
Bronwyn the dog, who is the inspiration behind the Rovernighter, was to feature heavily in the video, and as it is a consumer product, we ensured that the video was light hearted and entertaining. The video takes the viewer on a light-hearted journey, following Bronwyn the dog using her Rovernighter throughout her date with her boyfriend.
Planning more work for the future and they will definitely be my first port of call.
As the video was primarily to be used to advertise the Rovernighter bag online and through social media, we needed to enable that the video would achieve maximum engagement and would be sharable throughout all social media channels.