About Pro Dental CPD Website
Design & Technical Solution
The website is designed to be user-friendly, with particular attention paid to user experience. Courses can be registered for, and completed with ease, allowing the user to complete their purchasing journey with minimal effort.
Admin can create reports within the CMS based on each user and their engagement. This helps Pro Dental CPD to understand user habits and trends, as well as providing useful information to support ongoing marketing efforts. If a registered user hasn't accessed their account in a while, admin can track this through the CMS and then reach out to these users to encourage re-engagement.
On the previous website, users were signing up but not completing their Personal Development Plan (PDP). To prevent this from happening on the new system that we developed, completing a PDP is now a mandatory step required when a new user first signs up.
Due to greater attention being paid to user experience, engagement has improved, with the average user now visiting 34% more pages per session, in comparison with user activity data gathered from the previous site in September 2014. Admin now no longer need to complete previously time-consuming tasks, such as chasing up users to complete their PDP, as the new system doesn’t allow a user to go to the next stage of registration if this step hasn't been completed.