Lightworks
Lightworks Promotional Video

The Brief

Lightworks have over 25 years experience providing the highest quality visualisation and rendering technologies to a huge variety of companies spanning across a multitude of sectors. They required a promotional film that would highlight the features and benefits of their well-established configurator that is used to bring to life product designs for manufacture. Lightworks products are extremely versatile, which is what they wanted to portray on-screen, in their own words.

The Concept

It was important that the video identified with Lightworks' target market in a straightforward way, whilst simultaneously showcasing examples of their development work. As visualisation and rendering are part of a relatively niche market, a lot of people would be unaware of what Lightworks do – we wanted to ensure that the video could still be accessible to people who didn't know a lot about the industry, by clearly showing how the products are used, aided by the spoken explanation of the people who created them.

The video features various members of the Lightworks team, going through the ins and outs of configurators. From the Chief Executive Officer to the Marketing Manager, each team member adds different snippets of information.

It is a short, comprehensive video with the Lightworks team relaxed, talking about the different products that can be created with the configurator. The clips feature Lightworks software being used on different computer screens, showing the viewers different stages of the rendering process.

Final Result

The video features various members of the Lightworks team, going through the ins and outs of configurators. From the Chief Executive Officer to the Marketing Manager, each team member adds different snippets of information.

It is a short, comprehensive video with the Lightworks team relaxed, talking about the different products that can be created with the configurator. The clips feature Lightworks software being used on different computer screens, showing the viewers different stages of the rendering process.

The Final Result

Client Portal.