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Why use motion graphics?

With 65% of people being visual learners, and 90% of the information transmitted to our brains being visual, motion graphics are a sure-fire way of connecting with your audience. In a survey by HubSpot, 54% of consumers said they preferred video content from brands, compared to other types of content. This indicates that motion graphics, as a type of video content, can be effective in engaging audiences.

What are motion graphics?

Motion graphics refer to digital animations that combine text, images, and other graphic elements to create a visually engaging and dynamic video. They can be typically found in music videos, feature films, video games, applications, and more.

Motion graphics can range in complexity from simple animated logos and text to more complex visualizations and explainer videos. They often include a mix of 2D and 3D animation techniques, as well as special effects, sound design, and music.


What can motion graphics be used for?

Motion graphics can be a powerful tool for a variety of purposes, including:

  • Capturing Attention: Motion graphics are dynamic and eye-catching, making them an effective way to grab and hold the attention of your audience.
  • Conveying Information: By combining text, images, and animation, motion graphics can communicate complex ideas and data in an engaging and easily digestible way.
  • Building Brand Identity: Motion graphics can help establish a consistent visual style for your brand, making it easier for your audience to recognize and remember you.
  • Enhancing User Experience: Adding motion graphics to your website, app, or product can make it more interactive and enjoyable to use.
  • Telling a Story: Motion graphics can be used to tell stories in a creative and visually compelling way, whether it's through explainer videos, product demos, or marketing campaigns.

Overall, motion graphics can be a versatile and effective tool for communicating information, building brand identity, and engaging with your audience in a visually compelling way.

Which brands are using motion graphics effectively?

You can see examples of motion graphics being used a lot on television ads and on our social media feed. The likes of Facebook, Adobe, Coca Cola, are using motion graphics to market themselves when it comes to successfully educating, entertaining, and enticing their audiences.


Is this a time and cost effective solution?

Motion graphics can be efficient and cost-effective for a variety of purposes. They can often be produced faster than live-action video, as they do not require actors, sets, or location scouting. They can also be easily updated or modified without requiring reshoots or expensive post-production work.

In terms of cost, they can be less expensive than live-action video production, as they require fewer resources and can be produced with a smaller team. They can also be more cost-effective in the long run, as they can be updated or repurposed for multiple uses over time.

However, the cost of motion graphics can vary widely depending on the complexity of the project, the length of the video, and the experience and skill of the team producing it.

Overall, motion graphics can be an efficient and cost-effective tool for communicating information and engaging audiences in a visually compelling way, but the cost and efficiency will depend on the specific project requirements and the team producing it.


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