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Five video trends for 2022

According to LearnHub, video content is 1200% more successful than other marketing content. As video continues to be the most engaging form of online content, any business owner who wants to stay on top of the marketing game should be mindful about what types of videos will be successful in 2022 and beyond.

As a wealth of statistics show, video content continues to become ever more popular, and to help you keep up to date, we’ve collected some of the most important video production trends going into 2022.


Interactive video

Interactive videos can be found in many forms. This could be virtual reality, a game, or even a TV show. A popular example you may be familiar with is Black Mirror’s ‘Bandersnatch’. Interactive elements were used which meant users could choose options to generate their own unique storyline. This generated a huge buzz for the show across social media channels, especially on Twitter where people shared and compared the different endings, they had each gotten.

The great thing about interactive video is that you can be as creative as you like, even using augmented reality to help engage your audience further. You really can do anything!

Educational and training content

From online tutorials, to live lessons, or social media FAQ videos, educational and training content is one of the most in-demand types of video content. With the pandemic still ongoing, and remote working still the norm, we expect this to grow even further into 2022.

If you are unsure about what your audience might find engaging, try creating a video that helps your customers and prospects to better understand your product, what you do, and how you can make their lives easier. You can share educational videos on most platforms including YouTube, social media, and your own website!                      

Animation and motion graphics

Animation and motion graphics have become powerful tools for marketers in 2021, with many using these videos to help engage their audiences across the internet and social media. Written content is likely to be ignored or missed on social media and website feeds, but an animated video can present all the important details in a short space of time. 

A great example being animated explainer videos, which can help explain and demonstrate concepts in a way that can be easily absorbed by audiences. Animations are very effective in explaining step-by-step processes in a fun, yet simple way, easily grabbing your customer’s attention. Your audience can have a better understanding of your products and services in a few short minutes. 

Find out more about how you can use animation in your marketing by reading another one of our articles.

Social media story videos

Stories have become a massive part of many social media platforms over the past few years, and they can now be found on LinkedIn, YouTube and even on Pinterest! Although Stories were already the dominant content format in 2021, they’re not going away any time soon.

Stories can be an excellent way for brands to show more personality, as they are less edited and more casual. Brands can use stories to give followers a glimpse into the behind the scenes or even hold interactive Q&A sessions. Stories can be extremely versatile – see how we have used them on the Hydra Creative Instagram profile.

soundless videos & closed captions

Did you know that over 85% of videos on Facebook are viewed without sound? This comes as no surprise as most social media users use their smartphones outside the comfort of their own homes, such as when on public transport or in crowded waiting rooms. This is why platforms like Instagram and Facebook introduced an auto-play function, but the default option for videos to play on mute.

Considering this, we are seeing an increase in social media videos being created without sound, instead using closed captions to get the message across. Organisations should leverage technologies such as automatic captioning, which can be found on social media platforms, including TikTok.

Invest in your video marketing strategy for 2022

Our team are always one step ahead of trending content. If you would like to discuss how your business could make use of the upcoming trends, get in touch with our award-winning video team.


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