Video is one of the most used forms of media used by marketers to improve their businesses. According to a recent report by HubSpot, 92% of marketers who use video say that it's an important part of their marketing strategy.
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“If a picture is worth a thousand words, then a video is worth 1.8 million [in just a minute of footage]”, James McQuivey concludes in his book 'How Video Will Take Over the World'. Video brings many forms of communication together – sound, pictures, words – making its potential usefulness as a medium for sharing information almost infinite.
Promotional videos are typically short films that showcase your brand in a succinct manner, that is both informative and entertaining. The main aim of a promo video is to generate interest and enquiries from your target audience. Due to its flexibility, video can be a highly effective marketing tool that businesses can utilise to their advantage.
Corporate documentaries can be a highly effective element of your business marketing mix. The key is to create something that is not only engaging, but is also factual with a clear message and purpose. In this article we explore five of the most common mistakes made when creating corporate documentaries, and how to avoid making these mistakes yourself!