“If a picture is worth a thousand words, then a video is worth 1.8 million [in just a minute of footage]”, James McQuivey concludes in his book 'How Video Will Take Over the World'. Video brings many forms of communication together – sound, pictures, words – making its potential usefulness as a medium for sharing information almost infinite.
Promotional videos are typically short films that showcase your brand in a succinct manner, that is both informative and entertaining. The main aim of a promo video is to generate interest and enquiries from your target audience. Due to its flexibility, video can be a highly effective marketing tool that businesses can utilise to their advantage.