What is search intent?

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A guide to search intent Search intent is the end goal of the user who is using the search engine. It determines where that user is in the buying process, and through the clever use of search intent keywords in your SEO strategy, you will be able to maximise conversions.  Informational searches These are queries that cover a broad topic and are usually made when a user is researching a product or service.  Examples can include: Sheffield Web design SEO  Navigational intent This is done when someone already has a brand or end destination in mind.  Examples can include: Hydra Creative BBC MSN News  Transactional intent These are the searches that a user will do once they have completed their research and ready to buy.   Examples can include: Web agency near me Best digital agency Graphic design Sheffield

'Search intent', or 'query intent', plays a major role in Search Engine Optimisation, so it's important to understand what it is and how you can use it. Here's our quick guide to the different types of search intent.

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