Industries feel the impact
Other industries have experienced a decline, including the travel sector, with searches for cancelling flights or flight policies rising each day, with a spike occurring in mid-March at the start of the lockdown period. The food sector has also seen big changes, with takeaway businesses experiencing a big surge now that people are unable to eat out at restaurants or leave their homes.
We have also seen an increased interest in the UK for people to make their own food, with bread in particular being a popular home bake. As shopping trips became less frequent, consumers found they had more time on their hands, resulting in a huge increase in home baking.
The search term 'bread recipes with yeast' has seen a 400% increase over the last 5 months. Coupled with this, search queries for baking at home with kids have also risen sharply, as lockdown forced families to find ways to keep children entertained.
It is apparent that users are getting bored with hobbies, as online learning and board games related queries are experiencing an increase with 'make your own board game' up by 350%, 'scrabble board game' up by 160% and 'Cluedo board game' up by 130%.
People have also resorted to making their own quizzes with family members, either at home or via webcam, and have been searching for quizzes to do online, with search queries experiencing a breakout (where the term grew more than 5,000%) particularly with phrases such as 'lockdown quiz', 'pub quiz questions 2020' 'zoom quiz questions' and 'virtual pub quiz youtube'.
While people remain at home, searches for betting have been on the rise, with users also causing a breakout by asking 'when will betting shops reopen' and 'coronavirus betting', however, the main increase has been betting via online games like poker, as sports including football, horse racing and cricket have been minimised during the lockdown.
Furlough has given many workers some extra free time and a huge surge in terms related to new hobbies and apps have risen, mainly within the music and fitness genre. 'Hobbies at home' has experienced a 300% increase in the last six months as well as 'hobbies to do at home' and 'Fender guitar lessons'. Online learning has proven to be of interest in many households, whether that be by choice or necessity with having to home-school children.
Languages are another query which has seen growth as people use their time to learn something new or to pick up an old talent or skill.
Most businesses, like us here at Hydra, have had to move to working from home, which has seen a rise in searches for laptop and desktops as well as office furniture and desks in order to create a good working environment.
Video meetings have been essential when talking to clients and we can see that users are using video calls as a platform to host these meetings, with 'how to install zoom on laptop' experiencing a 4,750% increase in the last six months along with 'how to get zoom on laptop' and 'how to use zoom on laptop'.