Set up shop
If you’ve got a product to sell, then you should really consider getting yourself set up to sell online. In a recent survey by Enterprise Nation, exploring how small businesses were planning for the post-coronavirus future, 63% of respondents said they wanted to develop an increased online capability, such as e-commerce. This message was reinforced in the latest issue of The Drum magazine, where Keith Weed, President of the Advertising Association, was quoted as saying “all brands need to think very seriously about their e-commerce strategy going forward”, in response to the huge surge in people shopping online.
One of the best ways to sell your products online is through an e-commerce website. This allows your customers to browse and buy your products anytime, anywhere. It’s important to make sure you consider how your customers will interact with your website, and that they are easily able to find and buy what they’re looking for. Look at the basket process and try to limit the number of steps involved, to remove potential barriers to purchase and avoid the dreaded ‘cart abandonment’. As you’ll be capturing people’s information and payment details, it’s vital that your site is safe and secure. Make sure your site has a valid SSL certificate and uses a secure payment system such as Worldpay, PayPal or Stripe. And thanks to a recent announcement from Google, you’ll now be able to benefit from free listings on Google shopping, meaning you’ll be able to reach even more potential customers. You can find out more about Google’s free listings in our article here.