The limitations of computer-generated designs
From CVs to business cards, there’s a custom template with almost all software nowadays. This has now extended to free online tools to help create your own logo design. Whilst this is great in principle, particularly for those mindful of the costs associated with starting a business, there are myriad drawbacks to choosing the cost-cutting option.
There is very little room for customisation in an online logo generator: only standard web fonts may be used, and additional graphics cannot be uploaded to complement the logo. Imagine the Shell wording without the eponymous yellow and red graphic – if your business relies heavily on visuals, this is a huge drawback.
The same principles apply to other media, for example, business card templates. If you’re looking for branding that’s truly bespoke and can evolve with your business, then it’s best to consult with a trusted, experienced creative.
The human touch
The benefits of using a creative agency are obvious, but one of the key points is human interaction. By working with a dedicated account manager and design team, you can communicate your ideas freely either face-to-face or via conference call, creating a collaborative process that is the foundation of all effective design strategies.
As opposed to outsourcing via a freelancer network, engaging with an agency means you can enjoy the benefits of regular communications with a team of experts whose shared goal is to build your brand. It is notoriously difficult to communicate a brand strategy via email – sharing ideas with a creative face-to-face will prevent wasted time on numerous revisions.