What methods are being used more now during the pandemic?
Animation has always been a great tool for explaining who you are, and what you offer as a business. Animation can be especially helpful when your offering is more complex or is difficult to explain succinctly. According to recent statistics, animation techniques can increase business activity by 40%.
Animation provides a quality medium in which it is able to communicate with your potential audiences. It conveys your messaging effectively, which helps build trust between you and your customers.
Royalty-free Stock Footage
For the last few months, videographers have found it harder to film on location, as a lot of location filming jobs have had to cancel or postpone due to government guidance. It’s been a struggle for videographers to deal with as location filming is how they capture a lot of their content. However, there are alternative methods, such as using royalty-free stock footage.
Not to say that this is always the way to do things in these uncertain times, but these assets can be used to create a high-quality piece of work. The stock footage can be manipulated through the use of motion graphics, animation, and pre-existing footage.
This method can be popular due to being more cost effective, whilst retaining messaging and quality.
Footage that you have captured in the past can be re-used. It can be done both internally by your marketing team, or it can be sent to be re-worked by an agency.
We have seen a lot of adverts using selfie-style videos of employees working remotely. This can work well as it gives consumers confidence that the company is still open for business.