Do I Know What I Want?
You may think this is an obvious one but until you know exactly what you want to achieve, then no agency regardless how great they are will be able to help you.
Do They Understand Me?
If your potential agency doesn’t understand your business or your needs then they aren’t the right people for you, they may sound wonderful and they might have worked for sally down the road, but for you and your business you need someone who can tailor themselves to your needs and help you achieve your potential.
Are They Creative?
Regardless of whether you consider yourself creative or not, you must choose an agency that has creativity running through them. Today, everyone is competing for the same goal – to make money, and the only way you will achieve this is by standing out.
Am I Getting The Most Out Of My Money?
Something that happens time and time again is that people think they are getting a bargain, only to get weeks/months down the line and have to repurchase the same item/service because you didn’t get what you wanted first time round. The same can happen with an agency, don’t go with one because they’re offering you a low price, you get exactly what you pay for. Some just want quick work a lot like fast food chains and you know how you feel shortly after one of those – still hungry wanting more food!
Please remember when choosing your agency, keep your audience and what you want to achieve in mind rather than cost or keeping people happy. Shop around, get the best quotes and make sure you are understood, just like buying a dress, you wouldn’t pick the first one up in the first shop you go to – you would shop around, get one in your size to fit you and then pick the right accessories. Treat your business like you would yourself, don’t just pick the first thing you get offered – good luck and have a fantastic 2016.
