How Does This Affect You?
The answer really depends on what you use search engines for, as well as what product you’re looking for. As a consumer, this change shouldn’t really affect you in terms of you having to do anything to prepare. Consumers will enjoy a better user experience when searching for a product, and hopefully should get better results that more closely match their search query than ever before.
On the other hand, for retailers, we advise you follow the suggestions put forward by Google as outlined above. Make sure that, if your website is selling products, your website has schema markup and is logged correctly in Google Merchant Centre, so all your great products are advertised quickly and easily to any potential customers. However, remember that all your competitors will be doing the same thing, so it might be worth looking at your product range, and when uploading making sure you really understand what the unique selling points of each are and emphasise these in your ads. Also don’t forget to include product reviews and your responses to them. Customers love reading reviews, and even a bad review can be made positive if you have replied and tried your best to satisfy the customer. This shows customers that you really care about their experience.
If you have any questions about how you could better utilise shopping ads, or just want a general chat about your marketing strategy, send us an email [email protected]. We'd love to hear from you.