what is Google My Business?
Businesses create a profile which allows them to connect to other businesses, the listing allows you to post photos, add current offers, contact the business via phone or message and view directions to the location through Google Maps. The listing also has an option to take the user straight to the website, providing a higher click-through-rate and an increase in conversions.
Google My Business shows previous customer reviews and allows new customers to leave a review, helping potential customers to understand the quality of the product or service you provide. Having a business profile means you can track activity to see how many customers are engaging with your business profile. The current tool is free, with companies only needing to create an account to be able to access the functionality.