Do I need to do anything?
There are a few checks you can do to ensure that your site is crawled and indexed correctly. Google has a very good comprehensive list, which you can check here.
Some of the main points to consider are listed below:
- Make sure your content is the same across your desktop and mobile sites. Almost all indexing comes from here, if it has less, consider updating it.
- Googlebot won't load content that requires the user to interact, such as clicking or typing to load, so ensure that your primary content can be seen.
- Ensure you are not using the 'disallow directive': allow Google to crawl your URLs.
- For images, use the same descriptive alt text as the desktop version, and ensure images are good quality.
- Use the same Meta-Data on both versions of your site.
- You should include the same structured data markup on both the mobile and desktop versions of the site. URLs shown within structured data on mobile pages should be the mobile version of the URL. Avoid adding unnecessary structured data if it isn’t relevant to the specific content of a page.
The lack of a mobile friendly website could impact negatively on your rankings. Whilst desktop sites are still included in the index, it makes sense to have a mobile friendly site to maximise your ranking ability in search results.