How do I make one?
Now you know what Google’s new lead form extensions are, here’s how you can make one yourself. Creating a lead form extension is not as complicated as you might expect.
To start, open up Google Ads and pick the search campaign for which you want to create a lead form extension. Once you’re in the campaign, open up the “Ads and Extensions” tab on the left-hand menu bar. You then need to click on the “Extensions” tab on the bar. If you have access (these forms are still in beta, so they have not been rolled out to everybody yet), click on the blue “+”. This should give you the option to create a lead form extension.
If you’re lucky enough to have access to the beta, then you’re ready to go. First, you’ll need to pick how you want your lead to show beneath your ad. You can then select a call to action, for example, “Get Quote”, “Apply Now” or “Subscribe”. Then, you’ll need to enter a small description of why the customer should engage with your call to action.
Next you need to create the lead form itself. Firstly, you will need to pick what information you’d like to gather, e.g. name, email, phone number, etc. You will have a 30-character limit to put your business name and another 30 to put a headline. Finally, you’ll need to type a description of exactly what the offer is and what the searcher will get in return for his/her information. You’ll have 200 characters for this space.
Having created your lead form, you can then create a form submission message. This message will display once the searchers have filled in their information and sent the form. This message should, in most cases, thank the searcher for submitting the form, assure them someone will be in contact with them, and offer a call to action. For example, you could use “Visit our site for more info” or “Come and use your discount code now”.
Once your form is live and people start submitting information, you’ll want to reply to all your new enquiries. To do this, Google offers the option to download your leads as a CSV file. However, it’s important to note that Google will only store new leads for 30 days, so make sure you keep on top of them. Alternatively, you can set up a web hook integration to feed leads directly into your CRM. Make sure you check your CRM to see that it receives all enquiries, and that they are in the correct format.