Could this change reflect an attempt at creating a more harmonious online world, particularly as we spend more time online than ever before? Whatever the cause of this shift, these contemporary design trends are revitalising and worth knowing to keep your marketing materials fresh and up to date.
Muted colour palettes
One of the most distinct changes to design in 2020 is the colour palette. In 2019 we saw vivid and vibrant colours across all channels, but 2020 sees a step back to more muted, less abrasive tones.
This doesn’t mean using any less colour: they are still based on the vivid colours of 2019, but with the edge taken off. Muted colours don’t mean your brand’s designs will be any less interesting. These toned down colours offer endless combinations which are easier on the eye and more relaxed, whilst also allowing simple text and content to be read easier. Muted colours work really well with neutral colours due to their infusion as well as being paired with darker tones. These softer colours enable you brand to stand out, without being shouty.
Whilst we certainly wouldn’t recommend you completely change your brand colour palette every time a new colour trend comes around, introducing a secondary palette, which includes tinted or muted versions of your core brand colours can really help give you more flexibility for your designs.