1. As a vital communication tool
When times are tough and people are scared, confused and uncertain, it’s vital that all communication is clear and easy to understand. Information and messaging needs to be accurate, direct and give people clear guidance on what they should do.
A great example of design in a time of crisis is the iconic wartime posters advising people to ‘keep calm and carry on’. This simple slogan both comforts and instructs in a trust worthy, yet behaviour-changing manner.
With the outbreak of COVID-19, we’ve seen the Government and NHS using the simple messages and graphics that proved effective in WWII, to create their own communications. Such as this ‘Catch it. Bin it. Kill it.’ poster, which gives simple, yet clear, instructions to people as to what they should do.