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The value of a word: how A/B testing empowers marketing decisions

When it comes to marketing, every action must be measurable – we need to understand how our customers are reacting to our campaigns, and the return on investment on each decision made. One of the best ways to measure impact is to conduct A/B testing.

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This year has flown by, before we know it will be Christmas and the end of the year. Now is the perfect time to start thinking about your marketing strategy for 2018, and to put in place a plan of action to help your business continue to grow and succeed next year.

Most businesses have at least dabbled in marketing their brand digitally; however, with all of the avenues available, it can be easy to lose sight of what works and what doesn’t for your business. This quick guide should give you some useful insights into what might be effective for your business.

 

Facebook Cover Video

Facebook have launched a new feature that allows businesses to include a Cover Video on their profile, instead of a cover image. These videos are a great addition to facebook’s current feature of Profile Picture Videos, that are used to make your page more engaging and informative to your viewers.

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