You may have heard about the latest Google update, BERT. If not, this article will take you through Google’s new ranking factors. Google are renowned for their frequent algorithm updates, as well as larger core updates. This creates an ongoing challenge for marketers and SEOs. They need to constantly monitor updates and optimise content in line with the latest algorithm changes. This makes BERT a welcome change for SEOs. Its main focus is on relevant and informative content – as long as content creators adhere to this, there should not be much to change.
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