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Web Design, Branding, Video & Digital Marketing Sheffield - Thumbnail for What is BERT and how it will affect SEO?

You may have heard about the latest Google update, BERT. If not, this article will take you through Google’s new ranking factors. Google are renowned for their frequent algorithm updates, as well as larger core updates. This creates an ongoing challenge for marketers and SEOs. They need to constantly monitor updates and optimise content in line with the latest algorithm changes. This makes BERT a welcome change for SEOs. Its main focus is on relevant and informative content – as long as content creators adhere to this, there should not be much to change.

Smartphone displaying two adverts adjacent to each other

 

The value of a word: how A/B testing empowers marketing decisions

When it comes to marketing, every action must be measurable – we need to understand how our customers are reacting to our campaigns, and the return on investment on each decision made. One of the best ways to measure impact is to conduct A/B testing.

Web Design, Branding, Video & Digital Marketing Sheffield - Thumbnail for What digital marketing do you need?

 

This year has flown by, before we know it will be Christmas and the end of the year. Now is the perfect time to start thinking about your marketing strategy for 2018, and to put in place a plan of action to help your business continue to grow and succeed next year.

Most businesses have at least dabbled in marketing their brand digitally; however, with all of the avenues available, it can be easy to lose sight of what works and what doesn’t for your business. This quick guide should give you some useful insights into what might be effective for your business.

 

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