How to measure the impact that video has on your website
There a few ways of measuring the performance of the video that you have uploaded onto your website. The amount of plays is also one metric you can examine to help you see the performance of the video, but really it all depends on how long the video is being watched for on average. Your video wants to be short, clear, and engaging.
Site metrics like bounce rate, time on page, and conversion rates are all indicators of how the video is doing, and you can compare pages with video on, compared to pages with no video on. If you see a big difference in the results, that will show that the video is performing as it should do.
In summary, populating your website with engaging and stimulating visual content can have a direct affect on how your website performs. Saying that, your video needs to stand out, and not everyone does this. Some businesses are hesitant to spend their marketing budget on a video, and decide they can go without when they have launched their website.
At Hydra, we'll always explore and advise how to utilise video in a way that works for you and your business. Our video production team keep up to date with the current trends that will give your business the tools to grow.
Get in touch to discuss how video production could be used to improve the performance of your website, which in turn will help to boost your sales. Contact our team today.