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Hydra's summer

It’s been a bumper summer here at Hydra. Since moving into our new HQ earlier this year, we've grown from strength to strength. We’re thrilled that a string of new clients have chosen to work with us, including Cyberselves, UK Trailer Parts, VidLearn and PowerControl. And we’ve welcomed four new faces to the Hydra family; Ruth joins as our Senior Account Manager, Sophie is our newest Graphic Designer and joining the marketing team we have Marketing Executive Melanie and Marketing Apprentice Byron.

A guide to search intent Search intent is the end goal of the user who is using the search engine. It determines where that user is in the buying process, and through the clever use of search intent keywords in your SEO strategy, you will be able to maximise conversions.  Informational searches These are queries that cover a broad topic and are usually made when a user is researching a product or service.  Examples can include: Sheffield Web design SEO  Navigational intent This is done when someone already has a brand or end destination in mind.  Examples can include: Hydra Creative BBC MSN News  Transactional intent These are the searches that a user will do once they have completed their research and ready to buy.   Examples can include: Web agency near me Best digital agency Graphic design Sheffield

'Search intent', or 'query intent', plays a major role in Search Engine Optimisation, so it's important to understand what it is and how you can use it. Here's our quick guide to the different types of search intent.

Web Design, Branding, Video & Digital Marketing Sheffield - Thumbnail for Measuring Marketing Efficiency

We recently held a digital marketing workshop dedicated to the engineering and manufacturing sector at the AMP Technology Centre.

 

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