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Whether voice search will become the primary way of browsing the internet, or remain a background player, we believe it is here to stay. However, few businesses are adapting their SEO strategies to take into account the changes, making this a prime opportunity to get ahead of your competitors. Traditional searches still lead the way, and should remain the main focus of your strategy. However, to give your organisation an edge, we have compiled some advice for optimising SEO for voice search technology.
Businesses, both small and large, are having to use increasingly diverse methods of attracting a customer's attention. The past decade has seen a dramatic increase in larger companies using video for marketing purposes. However, many smaller businesses have been hesitant to use video marketing, believing it to be too complicated, too expensive or simply irrelevant to their target market.
Voice search technology is on the rise. The popularity of Alexa, Siri, and Google Home, and the pending launch of Apple's HomePod, has led many to consider voice search to be the future of internet searching. However, there are still some experts who believe that voice search is simply a passing craze.