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“If a picture is worth a thousand words, then a video is worth 1.8 million [in just a minute of footage]”, James McQuivey concludes in his book 'How Video Will Take Over the World'. Video brings many forms of communication together – sound, pictures, words – making its potential usefulness as a medium for sharing information almost infinite.
Promotional videos are typically short films that showcase your brand in a succinct manner, that is both informative and entertaining. The main aim of a promo video is to generate interest and enquiries from your target audience. Due to its flexibility, video can be a highly effective marketing tool that businesses can utilise to their advantage.
With an endless choice of fonts at your fingertips, how do you decide which is right for your brand? The font you choose can have a much bigger impact on your company than you might think – it represents your brand, gives it an identity and characterises its personality. From the notorious Comic Sans to classic Arial – subconsciously, people could be making judgements on your brand just from the font used.
Fonts are incredibly versatile and can be full of underlying expression. Certain fonts can symbolise specific attributes, which is why some industries favour certain styles. For example, designer fashion brands often opt for sophisticated fonts, with thinner, more elegant strokes, conjuring a chic, high quality image. These font choices are designed to attract their target audience of affluent, fashion-focused consumers.
In marketing, a brochure is much more than just 'an informative paper document' – it is a highly effective, visual, easily distributed marketing tool. Even with the heightening competition from the internet, the trusty brochure still remains popular. We are going to explore in this article why brochures are still used by businesses around the world, and how you can utilise them as part of your business's marketing mix.