TDL equipment came to us as they felt their existing brochure was outdated and no longer reflected their product and service offering, or their current brand.
They needed a new brochure that would really showcase the breadth of products and services they provide. The brochure also needed to be brought in line with their new brand and tie in with their other sales collateral.
We carefully designed the brochure to showcase all of the core brands TDL equipment supply, as well as each of their key markets. This way we could ensure the brochure was relevant and appealed to TDL Equipment’s diverse target audience. It was important that each product brand they supplied was represented equally, so we swapped to a landscape format and increased the pagination to allow us to include large images of a wide variety of equipment.
As well as showcasing their vast product offering, it was important the brochure also detailed the other services that TDL Equipment offer, such as 24/7 support and finance solutions. We dedicated several spreads to their service offering and created a suite of icons to visually highlight their different services.
The final brochure has a modern, professional design and is given a further premium feel with a spot UV finish to the front cover.
We have worked closely with the team at Hydra for several years now on various graphic design projects to enhance our brand and align with our high growth strategy. The latest project was the creation of a new and updated company brochure that would promote the wide range of quality equipment we supply to clients around Great Britain, as well as demonstrate the other services we offer, such as maintenance and ongoing support. The guys have come through again for TDL, producing an effective brochure that is attention grabbing and on-brand. It is something we can be proud of, it works well for us and our sales team, and we are already planning our next project with Hydra!