The Challenge

TDL Equipment is a heavy-duty construction equipment distributor, supplying equipment and ongoing servicing to thousands of customers throughout the UK. TDL Equipment came to us as they felt that their existing magazine advertisements were outdated and no longer performing as well as they could do, as they were providing very little return on investment. Therefore, TDL Equipment wanted to upscale the quality of their advertising with a complete overhaul of their visual marketing.

We worked collaboratively with TDL to produce a suite of advertisements. These pieces were designed with the purpose of showcasing the products and services on offer, whilst also encouraging prospective customers to get in touch for more information.

After a successful magazine advertisement re-launch, we went on to design artwork for A-Boards, exhibition stands, and an online animated GIF, which is used as an interactive advertisement across relevant industry websites.  The GIF is also well suited to social media platforms, such as Facebook, Instagram and Twitter, where they could achieve further reach. Ensuring that the final designs were suitable for multiple platforms was essential in order to maximise brand awareness and ensure that content, whether printed or digital, is being seen by as many people as possible.