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Maximising Conversions with SEO

Successful SEO campaign for Resolve IT


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The Brief

Resolve are an award-winning IT solutions provider, based in Sheffield. Committed to customer satisfaction, Resolve offer a range of services including IT support, installation and protection for all your business needs.

Using SEO, they wanted to increase traffic to their website, whilst ensuring that traffic was relevant in order to maximise conversions.

SEO Tactics

We ensured that the website was fully optimised using key search terms relevant to Resolve. Resolve have an abundance of highly engaging content featured on their site, so to maximise traffic coming on to the webpages to read that content, we created a comprehensive back linking strategy

We also looked into creating unique meta data, which informs search engines what is on each webpage, increasing site visibility and helping potential customers to find what they are looking for.


Backlinking is a valuable way of increasing a website's domain authority. Domain authority is a score that websites are given by search engines out of one hundred. The higher the score given, the better the ranking

Scores are boosted if websites have a number of external links from highly ranked websites. Therefore, to build strong backlinks, we extensively researched where Resolve could have backlinks implemented and in what format – we looked for computer blogs or sites that would provide users with a link to Resolve IT Solutions' website with a relevant blog or post.


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The Results

There has been a 36.16% increase in organic search traffic to the website to January 2017 compared to January 2016.

Page views have increased by 11.3% in that period, meaning that users are exploring the site once they land on it, as opposed to 'bouncing', with no site interaction or conversions.

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