Zella Rose is an accessories company, specialising in unusual wigs aimed at the female cosplay and alternative market. We were approached by the owner to create an eye catching brand that would ensure the business stood out against competitors in what is a growing market.
Working with the company owner’s favourite colours, and after embarking on a period of research into the existing target market trends and preferences, we created a suite of ideas as a springboard for discussion and the development of ideas. From this stage, the final logo was developed and finished. Featuring delicate pinks and soft grey, the wig featured in the logo has a crown of flowers, as a nod to the beautiful feminine wigs sold by Zella Rose.
The logo is now used on labels, business cards, leaflets and all sorts of other printed materials used to promote the company and its products. The delicate colours used in the logo stand apart from the often brash colours used by competitors, and makes it clear that the wigs are aimed at a primarily female market.