MS & TJ Haylage approached us to design, develop and print engaging exhibition graphics that showcase their wide range of products. As the business is consistently growing and expanding, they are exhibiting at more and more trade shows around the UK, so it was important that the graphics stand out in a crowded environment.
The main banner design needed to reflect the business as a whole, be eye-catching and highly effective at attracting customers before drawing them in to find out more. The banner also needed to be informative, highlighting the key features of MS & TJ products. In order to achieve maximum impact, both banners needed to work well as stand-alone designs whilst also complementing each other well when used together as part of a set.
To accompany the banners, MS & TJ Haylage also required the design and printing of a six-page tri-fold leaflet to showcase their offered services. Again, these are designed consistently with the banner branding in order to tie in with the current styling, using the same imagery and colours.
The finalised leaflet is designed in a way that makes it easy to process the information inside the pages. Each page uses strong typography to place emphasis on the most informative and important content.
Following the success enjoyed at the exhibitions and winning a national award, MS & TJ Haylage later required product posters for retailers and suppliers to include as promotional marketing in their stores. The product posters were designed in both A1 and A3, for maximum visual impact. The style of the posters mirror the branding designs from both previous leaflet and banners, which neatly ties all elements of the brand together.
To ensure brand continuity, the colours and fonts used across the designs were all selected based on their current branding, enabling current and prospective customers to identify the new branded marketing material with ease.