What is a full-service digital agency?
A full-service digital agency provides a wide range of digital services to meet a business’s needs. As well as marketing strategy, Hydra Creative offers bespoke website design, graphic design services, SEO and PPC management, social media marketing, bespoke website development, branding and video production.
What can a digital agency do for businesses in the manufacturing and engineering industry?
Graphic design:
Hydra Creative provides expert graphic design services that help manufacturing and engineering businesses stand out to target audiences. With many manufacturing and engineering exhibitions having hundreds of exhibitors, and thousands of visitors, prominent graphic design is important. Our graphic design team create effective designs with impact, designing shell schemes that attract attention where competition is high, as well as impactful leaflets and booklets to hand out at exhibitions. Our team work closely with you to create the most effective suite of designed materials.
Video production:
Our video production team specialises in creating compelling video content that captivates your audience. 89% of businesses now use video marketing in some form, making it a smart move for any business to incorporate video production into their strategy. It can be difficult for manufacturing and engineering companies to communicate niche and technical offerings. A video can help communicate these offerings in an accessible way. Video can benefit manufacturing and engineering businesses by:
Boosting engagement:
Video content on social media is now the norm. A video that reflects your brand’s personality whilst also speaking to your audience can boost engagement. Videos offer an efficient way for manufacturing businesses to communicate technical abilities and offerings.
Increasing reach and brand awareness:
Video is suited to different platforms and can be adapted for both long-form and short-form content. When using video for social media, you can present your brand to a wider audience. However, on LinkedIn, 65% of in-feed videos don’t have a call-to-action (CTA). So an impactful video that appeals to your audience and includes a specific CTA can give your business a competitive edge.
Generating leads and conversions:
Corporate video is an effective way to drive traffic and promote specific products and services. Video can be used in digital advertising campaigns to encourage more website traffic which can lead to conversions. A strong CTA in a relevant video increases the likelihood that your audience will click through to the landing page from an ad.
You can read more about the benefits of video marketing here.
Digital marketing:
Engineering and manufacturing businesses can often rely on word of mouth or legacy clients and typically have low online visibility. Our SEO management experts deliver solutions such as on-page and technical SEO, which form a crucial part of a B2B marketing strategy to increase online visibility. Google values user experience as a ranking factor, making technical SEO important to ensure that your website is working as it should.
Our team can also help manufacturing and engineering businesses with recruitment strategy. Manufacturers are often hiring for niche roles within the industry, so we work with you to agree a digital recruitment strategy that reaches the right audience.
49% of B2B companies use SEO as part of their marketing strategy, and 66% of B2B buyers use internet search results to find information before making a purchase. Maintaining SEO is crucial for manufacturing and engineering businesses as it helps to improve search rankings and increase traffic to your website.
Bespoke web development:
Our team of web development experts help businesses improve their online presence by creating websites and systems to assist with business processes. Manufacturing and engineering businesses often require websites with demanding functionality. They can also face issues surrounding disconnected systems or manual processes holding teams back.
Our experienced team build websites that are optimised for specific functionalities, such as integration with third party systems, as well as performance, and growth. Use of user experience and user interface best practice will ensure effective display of your products to help website visitors understand your offerings, and better inform their purchase decisions.
How can Hydra Creative help your business?
At Hydra Creative, as a full-service digital agency, we provide a wide range of services that can be adapted to meet the needs of your business. We have vast experience working with manufacturing and engineering businesses, and have a detailed understanding of the needs of businesses within the industry. With a combination of marketing, graphic design, development and video production, we can work with manufacturing businesses to reflect their brand and provide a strong marketing strategy.
Contact us today to find out more about how we can help your business.
