How our team knows it’s Christmas time:
When we asked our team what makes it officially Christmas for them, we got a lot of different responses! Sharon, our Accounts and Office Manager, says Christmas starts when she gets out her reindeer decoration and when Christmas songs start playing on the radio.
Although when to put your Christmas decorations up is a heavily debated topic, we can all agree that hearing the classic Christmas songs at least makes us feel a bit festive! Gemma, Owner and Client Services Director, also went with the Christmas song theme, saying she feels like its Christmas when she hears the first few bars of that Mariah Carey song… we all know which one she is talking about! That song also appears in Love Actually, which our Head of Design Lauren watches every year at the end of November to start the festive season!
Our Digital Marketing Executive Megan also mentioned decorations, in particular her annual fight with the office decorations at the end of November! She also mentioned her scheduled switch from coffee to hot chocolate at work! We can all admit that we look out for the release of Christmas drinks at our favourite coffee shops each year!
Rich, our commercial director here at Hydra, mentioned the well-known Coca-Cola Christmas advert that is widely associated with the festive period! You can find out more about the significance of Christmas adverts and seasonal campaigns in our recent blog post.
Eloise, part of our web development team, mentioned that the appearance of videos of cats vs Christmas trees on social media is when it’s officially Christmas! Speaking of pets, we can’t forget to include what Chief Motivational Officer, Treacle, thinks about Christmas season cues. In our recent social media post, Treacle showed off her brand new Christmas-themed harness!
Treacle has been in the Christmas mood since the middle of November and has shown us all it’s never too early to feel festive! Wearing your favourite Christmas-themed item is the best way to start to the season off right in Treacle’s opinion!
The importance of seasonal cues at Christmas:
Now we have spoken about what makes it Christmas here at Hydra, let’s discuss the importance of seasonal cues for businesses in the festive period. A seasonal cue can be anything from an advert to a song to a product exclusive to Christmas being put on the shelves. All of these form part of the Christmas feeling that we experience year after year. Christmas is based on tradition, so often the seasonal cue that we look out for is the same each year or associated with the same brand. Creating a marketing campaign with a specific seasonal cue can help form a connection with your customers that can create a new tradition that signals to your customers that it’s Christmas.
How can Hydra help businesses stand out at Christmas?
Christmas is a time of opportunity for businesses; however, it is also a time of competition with many brands and businesses releasing inventive seasonal campaigns each year as they vie for sales in a highly competitive market. It can be hard for businesses to stand out, especially when Christmas is associated with tradition, as lots of consumers may have already formed a connection with certain brands that they buy from year after year.
At Hydra, we have a team of experts in design, video, branding and social media. Together, we can help your business cut through the festive noise with a meaningful campaign that consumers will remember for years to come! If you would like help creating a seasonal cue and campaign that consumers will remember each year, get in touch with our team!
