What we thought of the 2025 John Lewis Christmas advert:
We asked our team what their thoughts were on the advert and their responses were very interesting! Gemma, Owner and Client Services Director, thought it was a powerful advert aimed at parents. Gemma added “it isn't just a record. It's a dad and son reconnecting - the son finally seeing his dad as more than a parent - he was young once, too, with a love of music like the son. The gift shows the dad that the son is not so different or unreachable, and they can bond over a shared love of music." Gemma related this advert to the feel-good, heart warming family feeling that is commonly associated with Christmas. We couldn’t agree more with Gemma - she really captured what makes this advert special.
We also spoke to Matt, our brilliant Head of Video, who had a lot of detailed and very interesting thoughts on the advert! Matt commented on the cinematography of the advert, saying that “the use of slow motion represents a reminder to a take a breath and appreciate your family and friends.” Similar to Gemma, Matt also recognised the advert being aimed at fathers, mentioning the confusion and frustration that young men in society are currently feeling, making this advert “a message about not letting silence or emotional separation impact your relationships with your children.” Matt’s perspective adds a grounded, meaningful take, reminding us that it is important to stay emotionally connected to the people who matter most.
Last but not least, we asked our strategic SEO Executive Rhiannon, what her thoughts were from a marketing perspective. Rhiannon recognised the emotional impact of the advert and that it is successful in targeting a specific audience. When creating any marketing output, one of the most important steps is to know exactly who your target audience is. Rhiannon also commented on the music reminding the father of his youth, furthering his connection with his son by reminding him of the benefits and obstacles of being young. As a result, the father and son feel more connected than they were before. Rhiannon recognised that “emotion is important. It will make the viewer remember not only your advert, but also your brand.”
Rhiannon also pointed out that the advert creates a feeling of nostalgia, a feeling familiar to us all with many people reminiscing over the Christmas period. Rhiannon’s insight really demonstrates the impact of a successful advert making the viewer feel something and using that emotion to make the John Lewis brand memorable.
The importance of seasonal campaigns:
Now we’ve given our thoughts on the advert, let’s talk about how a strong seasonal campaign can help your business! Marketing is all around us all the time. A seasonal campaign is an opportunity for every business to increase brand awareness as well as drive sales. B2C consumers are more likely to make purchases during holidays, and a strong seasonal campaign can help customers choose to purchase from your business.
However, a seasonal campaign is not only for Christmas. HubSpot recommends considering special events and lesser-known holidays, as they can be associated with strong emotions and can help businesses create a more meaningful and memorable connection with customers.
How Hydra can help businesses with seasonal campaigns:
At Hydra Creative, we provide everything your business needs to create a memorable seasonal campaign. Our digital marketing team can help you plan the perfect campaign, from design to socials and video; we can make a marketing campaign strategy that fits your brand, builds a lasting relationship with your customers, and drive sales.
If you’d like to find out more about how our team can help you create the perfect seasonal campaign, get in touch!
