Background Virality:
2025 has witnessed an increase in the general pattern of fast-moving, low-context trends that shaped the internet, and in particular short-form content. Although this trend is not unique to 2025, it is important to mention as it is a trend that has continued and changed throughout the year. There has been an increase in low-context trends so that a large amount of people will be aware of them without knowing the meaning of the trend or the original source. Any business looking for opportunities within these fast-moving trends should consider whether or not it is beneficial for them to participate in these trends. In some cases, this can help businesses gain visibility but if the trend has little meaning or relevance aside from being popular then incorporating the trend into your marketing planning should be carefully considered. Read more about ensuring your marketing efforts work for your business.
Seasonal Marketing and National Days:
We can all bring to mind national or international days that happen each year, such as World Book Day (6th March) and Earth Day (22nd April). There really is a different theme for each day for the year! Utilising these days can add some fun to your campaigns. However, it is important to ensure that the days you choose to incorporate into your marketing campaign strategy are relevant and beneficial. If your business does something special on this day each year, or it is related to your product or service you offer, then it can be a good idea to include these in your strategies.
AI Voice Generation:
When discussing marketing trends of 2025, the inclusion of AI as a marketing tool is inevitable. There is lots of discussion about AI as well as automation, what the difference is and how they can be utilised within internal processes.
Rich, our commercial director, touched on this topic in a recent blog post. Aside from a general increase in the use of AI as a marketing tool, there has also been an increase in the application of AI voice generation. Especially in short-form content, AI voice generation has become more popular in 2025. Although text-to-speech has existed for a long time, with the rise of generative AI, voice generation has certainly increased in popularity by offering an accessible alternative to expensive voice actors. When using AI in marketing, there are lots of different factors to consider and it is important to proceed with caution. Make sure that any use of AI benefits your business, and that the AI has been prompted correctly.
Social Media as a Search Engine:
Using social media as a search engine has continued to increase as a trend in 2025. Social media in general is an important tool and people turn to social media when conducting research on a product or service before they consider buying it. Since social media can provide (sometimes brutally) honest reviews of products and services, many consumers will search for these when considering making a purchase. This trend is especially important and looks set to continue into subsequent years, especially since people want to ensure that the product or service they are buying is worth the money.
All businesses should consider this change in behaviour when they are creating a marketing campaign strategy. Optimising social media profiles to include keywords that people are searching for is important. Businesses should consider conducting social listening to understand how their brand is being presented on social media. This is relevant for both B2B and B2C businesses.
How can Hydra help your business utilise marketing trends?
When it comes to marketing trends, identifying them is only the half the task. Businesses need to make sure that any trend they consider works well for their business and that they utilise this trend in the best way possible. At Hydra Creative, we work as an extension of your team and aim to fully understand the aims and direction of your business. Our team of branding, digital marketing and social media experts can help businesses utilise trends that will work well for them. If you would like to speak to our team of experts about utilising specific trends going into 2026 then please contact us!
