Tailor your marketing efforts
Key to the success of any digital marketing campaign strategy is to know your audience and who your business is trying to target. When creating a message that will speak to your target audience, you should consider factors such as demographics, interests, beliefs and values. All of these factors can help you to speak effectively to your specific customer base.
It is possible to have multiple target audiences for your business – especially if you offer a wide range of services or products. However, if your business tries to target everyone then your marketing message could appeal to no-one and is likely to get overlooked. When you have a solid target audience in place, it will form the foundation of your marketing campaigns, helping you to determine what type of strategy will work best for your business – whether that’s a solid brand-led campaign, or the latest social media trend that your research has indicated you should jump on to reach your audience.
Top tips for creating brand-aligned marketing campaigns:
- Identify the aims and audience of your campaign. Is your campaign for general brand awareness or to promote a specific product? Who is your target audience? These are the first things you should determine in any campaign, as if you’re not sure what the campaign is trying to achieve or who it is for, it may be worth considering if it is the most effective use of time and resources.
- Consider which marketing assets will work best for this campaign and for the selected audience. Are they looking for short, informative social media posts, or longer in-depth blog posts? When your audience sees these marketing messages, what action (if any) do you want them to take?
You also need to make sure that any assets match your brand guidelines, if you have any. If you don’t have brand guidelines (and we recommend that you do), then make sure that these assets match any previous successful campaigns that your business has produced. - Exercise caution when participating in reactive marketing. When seeing how successful other businesses’ posts are when jumping on a trend, you might feel drawn to want to do the same to tap into the success that reactive marketing can provide. However, although reactive marketing can increase visibility for your brand, you need to make sure that it’s appropriate for your business and your audience.
Although jumping on a social media trend can give the impression that your brand is up-to-date and “current”, it doesn’t mean that you need to participate in every trend that arises – especially if that trend is at odds with your general business messaging.
Getting help to create marketing assets that are appropriate for your business
At Hydra Creative, our marketing experts can help you identify your target audience and create brand guidelines that your business can refer to when creating any marketing campaign. We can help establish your brand, ensuring your target audience is considered when creating brand guidelines and marketing campaigns to ensure they appeal to your specific target audience.
For longer term support, we also offer full service business growth retainers which give you on-tap access to all of Hydra’s in-house services. We work with you to identify opportunities for potential marketing campaigns, and we can also recommend whether you should participate in any social trends, as part of your ongoing strategy.
Our approach incorporates strategy, design, content marketing services, website development, SEO management, and ongoing support all within one solution. We act as an extension of your team and we are here for your when you need us most, whether that is for a planned campaign or an unexpected opportunity. Contact us to find out more about how we can enhance your business marketing efforts.
