Digital Rebrand Powers CleanEco’s Sustainability Mission

CleanEco’s previous website and brand materials no longer reflected the scale or sophistication of their operation. The look and feel didn’t communicate their innovative approach to waste management, nor did it capture the clarity and confidence of their vision. This misalignment made it difficult for stakeholders to grasp the full extent of what CleanEco could offer, from confidential recycling services to bespoke material recovery systems.

Internally, limited time and resources had also made it difficult for the team to maintain a consistent communications strategy. Although the business had many stories to tell they lacked the tools, time, and support to turn that into a regular, compelling presence across channels.

What they needed was a brand and digital refresh that felt credible, modern, and ambitious, as well as an ongoing creative partner that could help them speak clearly and consistently to the market.

Our work began with a discovery phase focused on getting under the skin of the business. We took the time to understand CleanEco’s operations, sector positioning, and long-term ambitions. This insight shaped every aspect of our approach, from the tone of voice in their messaging to the way we structured and styled the new site.

The result was a complete transformation of their digital presence. We designed and developed a new website that feels authentic, forward-looking, and aligned to their values. The site balances visual clarity with substance, offering a clean, modern interface that reflects their sustainability-led ethos while clearly presenting their full range of services.

Alongside the website, we aligned CleanEco’s brand identity, refining visual elements, typography, and messaging to ensure consistency across all touchpoints. We developed fresh, purpose-driven content for key service areas and introduced a narrative-led structure that helps potential clients understand the “why” as much as the “what.”

This foundational work was paired with a strategic focus on LinkedIn, where we’ve helped CleanEco expand their digital footprint and engage a broader audience. Through a structured quarterly content strategy and regular multimedia output, including videos, graphics, and thought leadership content, we’ve elevated their presence on the platform and positioned them as a credible voice in the sustainability space.

Our content supports a wide range of objectives, from promoting services and demonstrating technical expertise to sharing behind-the-scenes stories from sites and showcasing the people who make it all happen. Whether it’s celebrating new partnerships, announcing capability updates, or sparking industry conversation, we ensure that CleanEco’s brand comes through with consistency and professionalism.

CleanEco now has a digital identity that truly reflects who they are, a progressive, confident sustainability brand with the scale, knowledge, and innovation to lead in their sector. Their new website offers a streamlined experience for prospective clients, partners, and stakeholders, while their refined brand identity has helped build recognition and credibility across communications.

Crucially, the business now has a strong and steady presence on LinkedIn, engaging a growing audience of customers, collaborators, and advocates. By turning their day-to-day activity into story-driven content, we’ve helped CleanEco move from a quiet player to a visible thought leader in their space,  one that speaks with clarity, purpose, and authority.

Our partnership with CleanEco continues on a retained basis, allowing them to move quickly on new opportunities while staying strategically focused. Whether it’s launching a new campaign, designing pitch materials, producing on-site content, or advising on tone and messaging, our team is ready to respond,  offering support, ideas, and momentum wherever it’s needed.

As CleanEco continues to grow and push boundaries in recycling innovation, we’re proud to help shape the way their story is told.