Search engine optimisation (SEO) is important for all businesses and requires ongoing maintenance. SEO focuses on increasing a website’s rankings in search. Google regularly updates their algorithm, which can change the way websites rank in search results. As a result, businesses should monitor these updates and adapt their SEO strategy accordingly. As an SEO agency, Hydra Creative is experienced in maintaining on-page and technical SEO for businesses.
What is SEO, Anyway?
In simplest terms, SEO management helps your business be more visible online. Using an SEO content marketing strategy can improve the quality and quantity of traffic to your website, support offline sales, and ultimately drive more customers and sales. This goal is achieved by increasing a company's visibility in organic search results and improving its search engine page rankings, meaning prospective customers find you ahead of your competitors.
How Does SEO Work?
SEO isn't something you look at once and then tick off your to-do list. It is a complex and ongoing process of growth, putting your business first and your customers front and centre, familiarising yourself with them and what is it the require from your business.
Several techniques need to be considered along the way, each of which requires focus to maximise your efforts. These include technical SEO, relating to the non-content elements of your website, focusing on back-end structure, security, and readability for users.
Technical SEO specialists analyse, test, and optimise your website to improve user experience (UX) and increase search visibility. On-page SEO focuses on optimising your website's existing content to improve search engine visibility, as well as creating new content optimised according to SEO best practices.
There is also off-page SEO, which involves techniques such as building high-quality backlinks to your website and instilling authority and trust.
Social media management and Google My Business management are also particularly important for local SEO. It's also important to keep an eye on your competitors' performance and know how to analyse how well they are doing, too.
A solid SEO content marketing strategy for your business will incorporate multiple techniques, and it will adapt over time to account for evolving needs.
What Happens When You Stop Your SEO?
In the current cost of living crisis, it's understandable that business owners are looking to save money where they can. However, SEO is an essential element of your marketing strategy.
If you stop investing in SEO, it won't have an immediate impact, but slowly and surely, your search visibility could decrease if not maintained. Over time this can lead to drastically less organic traffic to your website and less visibility online, stifling sales.
Search engines are constantly updating - there are around 12 updates to Google, every single day, not to mention the core updates, which can really shake up the search results and may not favour a site that has yet to keep up with the changes.
So mere weeks after stopping your SEO maintenance, it could take months to get those rankings and results back to where they were. If your site is new, it's hard to know where to start, the search engines won't know your website, and there are many steps to take to get the ball rolling again, on top of the fact that you have a business to run.
An SEO Success Story
Sheffield FC is the world's oldest football club and ranks number one for national key search terms. Our SEO agency experts at Hydra created and implemented a strategy that resulted in a 56.49 per cent increase in new website users, which significantly boosted their online visibility and growth. Find out exactly how we got the ball rolling with an SEO and digital PR campaign for the world's first football club.
Getting Started with SEO
Before committing to any SEO management campaign, we spend time with clients, getting to know their business requirements and goals, as well as understanding their target audience. We conduct a complete analysis of your website and evaluate past performance too. Only then can we build a bespoke SEO strategy tailored to an individual business, using the latest techniques.
Contact our team of SEO experts today and see how effective SEO can transform your sales pipeline.
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