What is an integrated agency and how do they work?
An integrated digital agency is an agency that can meet all of a client’s marketing needs, including but not limited to design and development, SEO, and content marketing. I Integrated digital agencies produce a comprehensive marketing strategy that connects all communication and services under one common framework to meet a business’ broader marketing goals.
What are the key advantages of working with an integrated agency?
An integrated agency provides:
- Diverse Expertise – Access to in-house experts with rich experiences in different marketing fields, all working together towards your business objectives.
- Key Point of Contact – A key point of contact means you have a go-to person within the agency, who understands your business. In a good agency, this key person is backed up by others in the team, to cover for eventualities such as holidays and sickness.
- A Single Overarching Strategy – Marketing messages remain consistent and aligned with overall business goals, and are applied to all areas of your project or retainers by all the agency team.
- Better Data Utilisation – Data can be gathered and analysed from all channels, leading to more informed decisions about potential next steps to improve a campaign’s performance.
A good integrated agency ensures that a business’ marketing efforts all work in harmony rather than operating in isolation.
When might you need only some digital marketing services?
You might only need some digital marketing services when your business excels in certain areas but is lacking in others. For example if your website is well designed and developed but people struggle to find you online because you are lacking good SEO. You might use a selective approach in order to target specific goals, like increasing brand awareness and generating leads, by investing in the marketing services that address your current weaknesses and business objectives.
You may only need certain services when you want:
- To focus on specific needs - If you have a limited budget or a specific marketing objective/ goal, choosing between services can come at a lower price point than investing in a full service package.
- Specific Expertise – You might want to plug a skills gap within your in-house team by utilising the collective skills and experience of an integrated agency.
- To concentrate on your business – By outsourcing certain digital marketing tasks, your team can focus on other essential business needs.
Key considerations to keep in mind
- Define your goals – This helps you to determine what you want to achieve and what the appropriate services will be to help you get to where you need to be. Integrated agencies can also help define or clarify goals which is particularly useful for businesses without a clear marketing strategy. Not sure what those goals should be? An integrated agency can help you to determine the specifics.
- Evaluate Expertise – Decide whether the integrated agency’s expertise in a particular service matches the required standard and can provide quality results for the specific task that needs completing.
- Budget – Discuss early with your preferred agency what your ideal budget is. Don’t keep your cards close to your chest – the key benefit of working with an integrated agency is that they can work to budgets. Holding back on sharing budget information makes the process of finding a good agency much harder.
How we can help
As an integrated digital marketing agency, we offer a comprehensive range of services for businesses wanting to improve their presence online. Our full service digital marketing retainers provide businesses with access to a complete and expert marketing team without the investment or complexity of setting one up in-house . This service enables our clients to scale their work with us up or down based on their evolving business needs, which allows for flexibility. It also ensures that our services are aligned across various channels making sure everything we do is as effective as possible.
We also offer individual marketing services, such as bespoke web development, SEO, paid search marketing, social media strategies, content and brand creation, and graphic design, so if you don’t need the full package, you don’t have to commit to any unnecessary services.
If you would like more information on how we can help you and your business, get in touch for a free initial consultation.
