What is SGE?
Search Generative Experience (SGE) refers to the early stages of Google transforming the Search engines with generative AI. Users will see a change in the user interface with their results page reorganised to help them get more from their search.
These AI-driven features promise to improve the user experience by simplifying content comprehension and reshaping the digital advertising space. In the article, we look at the critical features of SGE and what that means for your business’s online presence.
Google Search Generative AI learning features include:
AI-Powered Screenshots
Google’s AI-powered Screenshots function is an exciting early experiment by Google aiming to help users engage better with long-form content. When users navigate particular web pages, SGE will provide an AI-generated article summary with clickable links to specific sections, allowing users to quickly access the information they need, with related diagrams and images. The option to ‘explore more’ offers further reading if required and enhances the learning experience.
Conversational Mode
Conversational Mode is valuable for follow-up questions and navigating complex and evolving information journeys. Leveraging AI capabilities, it discerns when a user searches for information related to a prior question and carries forward the context from previous questions to refine the query and better align with the user’s intent. Within conversational mode, users are provided with web links displayed beneath SGE, evolving as the conversation progresses, ensuring easy access to the most relevant content.