Organic search visibility is not about attracting as many visitors as possible but about attracting the right visitors. By targeting relevant search terms and aligning content with user intent, SEO brings in users who are actively searching for a business’ services, making the resulting traffic more valuable.
However, search visibility does not come from isolated tactics. Digital marketing works best when it’s approached as a single, comprehensive strategy, with SEO, content, design, and development all supporting business goals.
As a full-service digital marketing agency, we work closely with businesses to develop strategies that deliver measurable improvements in search visibility over time. Here, we share an example of how a well-planned digital marketing approach can make a real impact.
One year on from Curtain Studio’s website launch
Curtain Studio is an independent soft furnishings business that specialises in made-to-measure curtains, blinds, shutters, and furniture upholstery. As a full service company, Curtain Studio offer home measuring, expert advice, and a professional fitting service, delivering bespoke window coverings that stand the test of time and elevate interiors.
The challenge before launch:
The primary objective was to improve their online brand presence and reach a broader audience, while reflecting the premium quality of their products and services. However, their existing website didn’t reflect the luxury products they offer, and they wanted a better way to showcase their work to allow customers to easily explore their product ranges and enquire about the custom window coverings.
Our approach:
We created a cohesive digital marketing strategy designed to support long-term visibility and brand growth.
- Clear goals and strategic direction – We began by defining clear objectives for Curtain Studio, ensuring every decision supported measurable outcomes such as improved search visibility, stronger brand perception, and increased enquiries.
- Content creation and visual assets – To accurately represent the quality of Curtain Studio’s products and services, our in-house videographers captured a range of high quality video and photography assets for the new website. These assets highlight Curtain Studio’s offerings, giving prospective customers a clear understanding of the level of quality they can expect.
- Bespoke website design and development – Our in-house team designed and built a new website to function as both a digital brochure and a hub of information. The site now features a clear and intuitive navigation, a modern and consistent visual design, strong calls to action throughout the website, and mobile-first performance optimisation. This structure allows users to explore product offerings easily and submit enquiries without issue, while also providing a solid technical foundation for SEO.
- Ongoing SEO strategy – In addition to pre and post-launch SEO foundations, we have continued to work with Curtain Studio on a targeted and ongoing SEO strategy. This includes keyword optimisation, content refinements, and technical SEO audits. This ongoing approach ensures that the website continues to grow in visibility.
The results one year later:
One year on, the results demonstrate the value of a strategic and long-term approach. The improved site structure, faster performance, and mobile optimisation deliver a seamless user experience, while ongoing SEO efforts continue to increase discoverability in search results. Together, these elements support the brand’s credibility and has helped to improve lead generation. However, these results were not driven by quick wins but by a clear, focused strategy informed by data and refined over time.
Common challenges before investing in a digital marketing strategy
Without a comprehensive digital marketing strategy, many businesses may face similar challenges, including:
- Limited visibility in relevant search results
- Undefined goals, making success difficult to measure
- Poor understanding of the target audience and their needs, which can lead to wasted marketing efforts
- Difficulty tracking performance and return on investment
- Low-quality or irrelevant content that is not search optimised
- Inconsistent branding and messaging across different digital channels
Addressing these challenges requires a structured marketing campaign strategy that aligns business objectives with audience needs, measurable outcomes, and consistent messaging in order to maximise visibility and site performance.
How Hydra Creative can help you with your next digital marketing campaign
At Hydra Creative, we support businesses in gaining clarity around their goals, understanding their audience, and aligning SEO, content, design, bespoke web development, and video production into a single cohesive strategy. Our focus is on sustainable search visibility and long-term growth, not short-term fixes.
Through our full-service business growth retainer, you gain access to a complete marketing team. From design and development to SEO content marketing strategies, every element works together to support measurable and ongoing improvement.
If you’re looking to improve your search visibility and build a digital presence that reflects your business, get in touch with our friendly team for an initial consultation.
