Extension Plans Sheffield’s Digital Rebrand and Website Relaunch

Despite having an established reputation in Sheffield, Extension Plans Sheffield’s digital presence wasn’t reflecting their professional approach or value proposition. Their previous website lacked clarity and a clear SEO strategy.

They needed fresh and trustworthy branding, along with a website and an SEO strategy to support it.

Rebrand – Our in-house team of brand strategists developed a modern, approachable brand identity. This process was incredibly collaborative, ensuring Extension Plans Sheffield were presented with a range of options that felt reflective of their ethos. Once final decisions had been made, a comprehensive set of brand guidelines was created, including guidance on logo usage, colour palette and typography.

UX-Focused Website Design – Once the new branding had been established, our team of Sheffield web designers created an intuitive site design that clearly communicates Extension Plans Sheffield’s services, showcases case studies and encourages conversions through strong calls to action.

Easy-to-use CMS – Once the client was satisfied with the final site design, the site transitioned into the development stage. Our team ensured that a user-friendly CMS was implemented so the client can easily update content, case studies, and blog posts.

Pre and post-launch SEO -  Ahead of the new website’s launch, our digital marketing team conducted keyword and competitor research. From this, a variety of SEO best practices were carried out, including the optimisation of all site content and metadata.

Ongoing SEO Support – Since launch, we have continued to support Extension Plans with an ongoing SEO strategy that contributes to the growth of the site’s organic performance.

Since working with us, Extension Plans Sheffield now has a website that not only better reflects who they are as a brand, but it also functions as a digital asset that supports the business’s growth goals.

With impressive site scores, the website is set to take on customer enquiries and see Extension Plans Sheffield far more visible in search.