Set clear objectives / goals
This might sound like a very simple concept. But setting clear objectives can drastically improve digital growth in a business. Your business can focus directly on the end goal once you have a clear target to strive for. This target might be increasing your social media audience, for example, with a clear numerical target to hit within a certain time frame. Or it could be improving the SEO of your website to bring in more traffic, and then sales as a result, via the publication of monthly blogs. Setting objectives and goals doesn't have to be complicated. To get started, try using a SMART targets approach which breaks down all the critical factors that are needed. You will push yourself to achieve further, gain direction, organise your goals, and reach them. As a result, organic growth will naturally follow once there is a purpose to the content and strategy your company chooses.
Use social media actively
Two hours and 31 minutes. That’s the average amount of time people spend on social media every day, according to this research carried out at the beginning of 2023. Almost 60 per cent of the world’s population uses social media, so there is a vast amount of potential people you can reach and engage with.
The benefits of using social media in your business include:
- Grabbing the attention of potential customers
- Growing your audience
- Improving brand visibility
- Engaging with your customers and building brand loyalty
- Showcasing your successes
The value of a social media strategy should not be overlooked, as it gives vision, purpose and goals to the content which is being produced.
Creating rich content for social media is also a key factor for successful digital marketing efforts; however, ensure that your content marketing strategy accounts for seasonal trends, product updates, and time-sensitive content.
It is important to note that not all social media platforms - whether Tik Tok or Twitter - will suit your business. Success on social media requires consistent, engaging content which takes considerable time to produce. So it is essential to conduct competitor research and establish which platforms may best suit your company's style. If your audience is primarily using Facebook, then hone in on that platform. If you want to focus on reaching other businesses, LinkedIn may be your best bet.
Upsell/cross-sell products and services
Marketing campaigns often use these strategies to enhance sales and provide added value to customers. Upselling offers customers a chance to pay slightly more but, in the end, get a better or more of a product. Integrating this technique into your digital strategy effectively benefits your business and your customer. Cross-selling encourages customers to purchase another item that complements what they already intend to purchase, increasing average spend. The practice of cross-selling is typical in e-commerce. You can often view complementary items on product pages and adverts within the basket during the checkout process. Cross-selling can also benefit the end client in service-led industries such as B2B.
For example, if a business invests in a new website, it will also benefit that business to take SEO to ensure that their new website is easily found on search engines by their target customers.
Focus on Customer Experience
They say your best client is an existing client. Business growth doesn't always have to come from gaining new customers, which takes a lot of time and effort. Instead, it can come from sales and leads from returning customers. How do you do this? By creating an efficient and considered digital customer experience journey. Doing this creates a positive experience for customers, encouraging brand loyalty and maximising customer lifetime value. This highlights the importance of nurturing your current customers, simplifying their journey and providing easy to access support.
Investing in your website
A good way to think of a business website is that it is your sales person working 24 hours a day. The website is also often the first impression that a customer will gain of your business. So it is essential to work with a trusted and reputable digital partner to design and build a functional website which genuinely represents your brand values. Contrary to belief, websites need regular maintenance and updating. If optimised and designed appropriately, your website will increase its online visibility, resulting in business growth.
Our SEO management services specialise in enhancing online visibility by utilising result-driven search engine optimisation techniques. These will help your business to achieve new levels of development.
Work with us to transform your ideas into innovative and seamless online experiences.