3 – Cost-effective
Once you have your well-designed, on-brand format, you can use your brochure template repeatedly, tweaking it over time to ensure all the information is current. Or, if the information doesn't need updating, you can continue to use the same brochure for several years. If expertly executed, brochures can bring in a high return on investment, through raising awareness amongst your target audience.
4 – Easily distributed
There are various ways for your brochure to reach your target market – brochures can be posted, handed out or left on display for people to take freely. Whilst brochures are primarily print-outs, the digital version can also be emailed to prospective clients, maximising value. Brochures are a great tool for exhibitions or industry events, as they act as a tangible reminder of your products and services to all those who take a copy away with them.
5 – Branding
Brochures provide your business with a highly-visual tool that you can take advantage of when it comes to branding. You can incorporate your brand colours, logo and personality. Effectively, successfully incorporating your branding into your brochure makes your business more memorable. All in all, brochures are digestible, timeless materials that can be an effective marketing tool – with all the right information, combined with your branding, in a seamless design, brochures are an investment your business can use time and time again.
Find out what Hydra Creative's Design team could do for your business here.