Tropical Butterfly House
Promotional Campaign Graphics

The Brief

The Tropical Butterfly House required a high-impact marketing campaign that would be featured on buses and tram stops in Rotherham and Sheffield, with the aim of increasing footfall to the attraction.

The brief was for the campaign to be fun, eye-catching and appealing to the target audience, to encourage them to visit with their families.

The Solution

We did extensive research into the target audience of this marketing campaign, as well as competitor and current market research, to ensure that our marketing messages and designs were true to the brand and the audience.

Working from the brief and our research, we created three promotional images, each including amusing and engaging copy, and all with an individual look.  The overall message, however, was to be the same - for the target audience to discover (or re-discover) the Tropical Butterfly House.  

Bold and clear calls to action were included on each final design, as well as all necessary information as requested by the Tropical Butterfly House.  Snappy, eye-catching text and colours were used to make the most of "pester-power", and increase the chance of the campaign being a success.

Success

The campaign was a success, and the result was a marked increase in enquiries and visitors, as well as a huge upsurge in website traffic and discussion on social media. 

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