SolarFrame
Ongoing SEO Campaign

The Brief

SolarFrame specialise in the manufacture, supply and installation of high quality, energy efficient doors, windows, conservatories and orangeries.

After expanding both their showroom and product catalogue, SolarFrame wished to capitalise on this expansion by upscaling their online marketing presence to boost awareness amongst their target audience. This digital marketing push was timed to coincide with their television advertising campaign, to increase traffic, and encourage user engagement on their website.  To achieve this aim they needed a targeted and effective redesigned online presence, complimented by a results-driven SEO and PPC campaign.

The website needed to be tailored to their key demographic of the 55+ age group. To enable the target audience to fully appreciate the products on offer, the site needed to be image focused whilst also containing the keywords that would support the website on search engines. Crucially, it was important to ensure that the new website would rank highly in search results by running a strong SEO campaign and a successful ongoing Google Adwords campaign. The objectives of the project were to increase awareness, improve the quality of traffic landing on the website, simplify the user journey and increase the volume of enquiries.

Ongoing SEO Campaign

What we did

The website launched in September 2017 with the ongoing support of our SEO and Google Adwords campaign.  With the campaigns running alongside we were able to track the rise in search engine traffic and in conversions.  We focused on location-based search terms to attract the most appropriate traffic, as users need to be within a reasonably local area to be able to visit SolarFrame’s showroom.

Results

Following the successful redesign, the site now effectively engages potential clients and provides them with a positive user experience from start to finish.

In February 2018, the website had a 191.34% increase in website users YoY. Additionally, there has been a 15.89% reduction in bounce rate and 188.36% increase in page views.


Alongside these developments, the website has quickly established strong search engine rankings. The work that we have done for SolarFrame has had a profound impact; website traffic is up, the bounce rate is down and enquiries and sales are continually increasing which is successfully driving up profit. Throughout the process, we worked closely with SolarFrame, ensuring that the project was completed on-time, on-budget and on-brief.

191.34% increase in website Users YoY
15.89% reduction in Bounce Rate YoY
188.36% increase in Page Views YoY
Client Portal.