Richmond Spray Booths
SEO & Google AdWords

The Brief

Richmond Spray Booths are leading UK manufacturers and suppliers of dry filter spray booths.

We were approached prior to the new website launch to ensure that the site was fully optimised, and that a Google AdWords account, with ads was set up before the website went live, to give the best chance of a strong launch.

SEO & Google AdWords

Tactics

We structured the direction of the AdWords account keeping the user in mind, of what they search for and how they search. By creating multiple ads for each ad group, we were able to test the reactions of the target audience and ensure that the ads were increasingly targeted and relevant to attract the right visitors to the website.

Once the visitors arrived on the website, we measured behaviour through Google Analytics, to have a better understanding of how they explore the site and react to the calls to action. This information then fed into ongoing campaigns, to ensure that all SEO activity was increasingly targeted and effective.

Results

To maximise enquires through the website a lot of consideration was put into user experience, through targeted content and prominent calls to action. A good stream of strong leads are now coming through the website both from organic and paid search, due to the ongoing optimisation and research being carried out on the site.

+120% Goal Completions YoY
+96.71% Goal Conversion Rate YoY
+24.88% New Users YoY
Client Portal.