Established in 2001, First B2B offer an Electronic Data Exchange service for suppliers and the businesses their products need to be delivered to. They required an impactful new website, that presented the business as professional and knowledgeable in their sector, to emphasise their capabilities to prospective new customers.
The initial focus was to have the new website strongly represent why they do what they do and what their beliefs are. It was also important that their services and programmes were clearly outlined online, and that the site would explain how their software can be beneficial to specific industry sectors.
To accurately depict why First B2B work in the EDI industry, we designed the website to prominently feature various case studies and customer testimonials, building a higher level of trust with their website visitors through proof of their work and genuine feedback from their clients. The new site also needed to demonstrate the different types of work they have successfully completed, and the results they have achieved for those they work with.
The new site needed to be streamlined and customer-focused, taking into consideration how customers search for what they are looking for. We designed the website to accommodate this, creating easy to use and clearly laid out webpages with internal links. It was important that First B2B's contact details were readily available as part of a call to action, prominent on the majority of webpages, to increase the chance of conversions.
We integrated a calculator tool to their site, which was to feature on a number of their main webpages. The idea behind the calculator was to demonstrate how much money could be saved by businesses or individuals through utilising EDI solutions, based on the number of documents processed annually, producing an estimated yearly saving.
The First B2B website is easily navigable with clear, informative webpages, including a case study page. The aesthetics of the website complements First B2B's branding, with their blue colour scheme and logo used attractively throughout.
We thoroughly tested the website before it went live to make sure the functionality was streamlined. Users can quickly and easily use the instant calculator to get a ballpark figure of how much they could save through working with First B2B, encouraging enquiries from potential clients keen to make savings.