As we become more accustomed to having mobile devices around and less likely to use a desktop for a traditional search, we expect websites to adapt well to being seen on tablet and smartphones.
What is responsive web design?
If your website has been designed to be responsive, the site will resize itself and adapt to the device it is viewed on, increasingly a smartphone or tablet. This responsiveness means that your website will be accessible and easy to use on a variety of devices.
Responsive web design enables your users to access key content quickly and efficiently, enhancing their user journey and providing an easy website experience.
Why have a responsive web design?
Although a non-responsive website can be viewed on phones and tablets, because of the smaller screen size on these smaller devices it can be awkward to use and mean potential customers often just give up and leave your website as elements such as clickable buttons can be too small to use. Here are a few examples of elements that are improved with responsive web design:
- Flexible Images – with responsive web design you can adapt images and other forms of media on your website to load differently. This is dependent on the device being used. On a smartphone, for example, the image would appear smaller to improve loading speed and visibility. This is done by scaling in CSS, which will make the image dynamically shrink and expand, depending on the size of the device being used.
- Mouse vs Touch Screen - What is easy to click with a mouse on a desktop is not necessarily easy to click on a touch-screen device. You can fix this through responsive web design, which would feature larger buttons that can be easily clicked on when using a touch-screen to ensure an easy, pleasant experience for your customers.
Mobile-first indexing is Google's latest change in their mission to make the web more mobile-friendly. This means that mobile versions of websites are the first thing Google includes in search results, and so whether or not your website is mobile-friendly makes a big impact on how your website is ranked against your competitors in search engine results. More and more people are using their phones to access websites, though not all mobile content features sufficient information. Google is ensuring their mobile users are getting the same high-quality content as those browsing on desktops, which is why having a mobile friendly website is essential to your SEO and search engine ranking position.
Growth in smart devices means it is now more essential than ever to have a user-friendly website with responsive web design. With Google's algorithm update, ensuring that your website is responsive should be a key part of your marketing strategy if you want to rank highly.
Head to our Web Design & Development page to find out how we can support you to develop a responsive website.