Same colours, different font. Google has change quite a few times over the last 17 years, from the range of products to the look and feel of the brand and yesterday they unveiled a new logo.
The new logo was designed to fit the change in how users view Google. Before it was just one computer screen, now it is viewed on tablets, mobiles and TV, as well as a desktop. The little blue “g” icon will also be replaced with a four-colour “G” to match the new logo.
Google commented on their blog, “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). “
The new design will be rolled out across the full Google range including Gmail and maps.
The new announcement comes a few weeks after Google rebranded to Alphabet as part of a big overhaul at the company separating various operations between the two names.