Alphabet – The New Google Rebrand

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Search engine giant Google underwent a huge restructure last week when they released the plans of their new parent company Alphabet.

Google will become a division within Alphabet alongside products such as Google X and Google Fiber. They will return to their primary concept of being a search engine rather than the multi-billion company that they have become.

Under the new restructure, Alphabet will not be taking over Google’s core business such as: Google search, Google maps and YouTube. Larry Page, the current CEO of Google will be moving over to Alphabet and he will be replaced at Google by Sundar Pichai.

However, this all sounds great for Google/Alphabet but there was something overlooked, their web presence! Directors at google did not check whether the domain name was free to use and unfortunately for them German car manufacturers BMW are currently the owners of the website and they don’t seem keen to give it up. This forced alphabet to have to use the domain name, this is not the only hurdle Alphabet had to overcome. In social media, the twitter handle @alphabet has already been taken and used by a man from Ohio, USA who states on his Twitter account that in no way is he associated with Google.

So will Alphabet pay off or will Google still be their main known asset?


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post by Chris
Client Portal.