Businesses, both small and large, are having to use increasingly diverse methods of attracting a customer's attention. The past decade has seen a dramatic increase in larger companies using video for marketing purposes. However, many smaller businesses have been hesitant to use video marketing, believing it to be too complicated, too expensive or simply irrelevant to their target market.
However, savvy businesses know that video offers a huge number of benefits for any size business. We have outlined just a few of these below.
Video can be used for a variety of purposes. Demo videos for specific products, event videos to highlight services, interviews with experts and client testimonials can all be used to reach potential customers. As a result, they are relevant for almost any audience, no matter the age, gender or background.
Google loves video. Having video on your website can help boost your site up the search rankings, increasing click through rate, and hopefully boosting your sales. It can also help your business rank on YouTube, another popular method of search, again increasing your companies online profile.
Video is the perfect partner to the increasing dominance of social media. With visual media attracting more attention than large blocks of text, videos are more likely to be viewed and shared, getting your message across much more effectively.
Video has also been praised for being an effective way of representing a brand. It can present a more personable image of a company, and can better portray emotion through a storytelling narrative than other, more traditional forms of marketing.
The increasing use of mobile devices for search, along with larger mobile data allowances, means that video is reaching more people than ever. When using a small screen, long blocks of text can be overwhelming, and are often ignored. Instead, video can be used to present information more effectively to more people, as devices are able to adjust the picture to fit the specific screen size.
We believe the main benefit of video to be the ability to portray more information in a shorter amount of time, and with more clarity, than large amounts of text. This can reduce a site's bounce rate, particularly on mobile devices. Having a fast-loading and professional video can build trust in a brand. If done well, it can present a company or product as current, and be more memorable to consumers.
Video production is quickly becoming a more accessible option for businesses of any size to utilise as part of their marketing mix, and should be given serious consideration.
Read about our video expertise or get in touch for more information at firstname.lastname@example.org to discuss your video marketing needs.