Did you know that website visitors are 64% more likely to buy a product from an online retail site after watching a video (ComScore)?
Video is fast becoming an integral part of many growing businesses marketing strategies which shouldn’t be overlooked. Simon Gamble, Video Production Manager at Hydra Creative (and ‘man in the know’!), gives six tips on how video can improve your website.
1. Website background
Websites are the shop window to your business, with clients more accustomed than ever to attractive design - it’s important your website looks fantastic.
One way to lift a drab background and make use of white space is to include an eye-catching video in the background. Choose something that showcases your offering and puts your clients in the mood to buy!
Blogging and vlogging have become increasingly important marketing tool as websites become more and more personalised.
By sharing your experiences and knowledge, you’re not only communicating a sense of personality, but also reward your visitors with content they will appreciate - keeping them coming back time and time again.
3. To promote an event
Want everyone to know about your upcoming event? Video promos help pull your viewers into the action - showing just how much fun your delegates will have!
So when you host a conference, capture it with video to encourage more delegates next time round!
4. Add client testimonials or case studies
Your site visitors are 63% more likely to purchase a product from you if you display product ratings (PeopleClaim). Couple a review with a video and you’re onto a winner!
5. To demonstrate a product
65% of your audience are visual learners (WebDAM) meaning they will remember more about the features and benefits if you show them through video.
Product demonstrations also help to answer those questions that crop up again and again. Improve your customer service by demonstrating how to use your product or service. If your visitors understand more about your offering, they’re more likely to buy!
6. Video ads and promotions
Reach out and engage with your prospects through video ads. Video ads are typically used to drive external interest to your site. They can also be a fun and entertaining way of either communicating your product’s features and benefits, or cementing your brand values in the subconscious of your visitor.
Has this article inspired you with ideas or do you have more questions? Get in touch with Simon (firstname.lastname@example.org) and see how adding video into your 2016 marketing plan, can help you get ahead of your competitors!
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